Market segmentation is an important part of market research; understanding the wants and needs of the different groups of consumers that use a product allows for more direct advertising. As it is so important, there are multiple techniques available. Dobney.com says, “There are four major ways of segmenting a market according to the level of precision you require and the type of data and analysis available about your customers.” These segmentation styles are: a priori, usage, needs based, and attitudinal research and cluster analysis.

20/20 Research, Inc., a worldwide leader in Online Qualitative Research software and support, today released the March 2010 schedule for its long-time, free webinar education program.

Campaigns begin with a candidate. And in the beginning, each candidate, regardless of party, regardless of the office sought must first consider some very basic questions: Who am I politically? What do I want to …

If you care about the environment, it may show in the way you spend your money. Maybe you shop at an organic food store, rather than a conventional supermarket. You probably look at energy efficiency labels before buying a new laptop. And if you’re really serious, you may even be concentrating your nest egg into “green” investment funds.

Greg Heist was named Vice President, Research Innovation & Technology, as announced today by John Gongos, founder & CEO. This move is expected to accelerate the rate at which Gongos Research develops research-driven innovations for the marketing research industry. Formerly the director of this team, which he founded, Heist has been a practitioner and strategist with Gongos Research since 2003.