In the news, surveys show an improved economic outlook – “2010 Retirement Confidence Survey: Americans’ Confidence Stabilizing.” “Marketing Research Budgets Returning,” and a new paradigm, “B2B Online Marketing Is Heading Towards Social Media.”

E-Tabs have launched Precision Reporting in response to the rising demand for outsourced report automation solutions.

With the start of the recovery period many MR firms are still operating with reduced resources. Transferring portions of your workload to outside suppliers is becoming an increasingly attractive alternative because it enables you to take on more complicated projects and allows analysts and researchers to focus on adding value to projects through insight and analysis.

Market segmentation is an important part of market research; understanding the wants and needs of the different groups of consumers that use a product allows for more direct advertising. As it is so important, there are multiple techniques available. Dobney.com says, “There are four major ways of segmenting a market according to the level of precision you require and the type of data and analysis available about your customers.” These segmentation styles are: a priori, usage, needs based, and attitudinal research and cluster analysis.

Hybrid. It’s become something of a buzzword in recent years, attached to everything from cars to energy to
agriculture to… research?

20/20 Research, Inc., a worldwide leader in Online Qualitative Research software and support, today released the March 2010 schedule for its long-time, free webinar education program.

INTEREST IN GREEN PURCHASING POINTS TO EMERGING GREEN RECOVERY
Green Confidence Index shows strong sharp rise in Americans’ attitudes toward making green purchases and government’s handling of environmental issues

Campaigns begin with a candidate. And in the beginning, each candidate, regardless of party, regardless of the office sought must first consider some very basic questions: Who am I politically? What do I want to …

A well crafted research project is an exercise in reverse engineering. That is to say, it begins at the end by setting clear goals for the finished research product. Gaining a better understanding of consumers, identifying what drives their behaviors and purchasing decisions, evaluating a concept or brand position, testing a new product, determining product viability and updating previously generated data are research goals most sought by researchers.

If you care about the environment, it may show in the way you spend your money. Maybe you shop at an organic food store, rather than a conventional supermarket. You probably look at energy efficiency labels before buying a new laptop. And if you’re really serious, you may even be concentrating your nest egg into “green” investment funds.

Since 2003, Rockhopper Research has collaborated with select industry partners to produce the annual Research Industry Trends (RIT) report – covering trends in data collection, technological advances, and the state of the industry. RIT 2009 partners were Cambiar, The Greenbook Marketing Research Directory, iModerate, Market Research Global Alliance, Peanut Labs, Pioneer Marketing Research, Qualitative Insights, RFL Communications, Rockhopper Research, & StrategyOne. Quantitative data collection was completed in early fall 2009, and the survey report was issued in late November.