Market segmentation is an important part of market research; understanding the wants and needs of the different groups of consumers that use a product allows for more direct advertising. As it is so important, there are multiple techniques available. Dobney.com says, “There are four major ways of segmenting a market according to the level of precision you require and the type of data and analysis available about your customers.” These segmentation styles are: a priori, usage, needs based, and attitudinal research and cluster analysis.

INTEREST IN GREEN PURCHASING POINTS TO EMERGING GREEN RECOVERY
Green Confidence Index shows strong sharp rise in Americans’ attitudes toward making green purchases and government’s handling of environmental issues

Campaigns begin with a candidate. And in the beginning, each candidate, regardless of party, regardless of the office sought must first consider some very basic questions: Who am I politically? What do I want to …

If you care about the environment, it may show in the way you spend your money. Maybe you shop at an organic food store, rather than a conventional supermarket. You probably look at energy efficiency labels before buying a new laptop. And if you’re really serious, you may even be concentrating your nest egg into “green” investment funds.

Since 2003, Rockhopper Research has collaborated with select industry partners to produce the annual Research Industry Trends (RIT) report – covering trends in data collection, technological advances, and the state of the industry. RIT 2009 partners were Cambiar, The Greenbook Marketing Research Directory, iModerate, Market Research Global Alliance, Peanut Labs, Pioneer Marketing Research, Qualitative Insights, RFL Communications, Rockhopper Research, & StrategyOne. Quantitative data collection was completed in early fall 2009, and the survey report was issued in late November.

Greg Heist was named Vice President, Research Innovation & Technology, as announced today by John Gongos, founder & CEO. This move is expected to accelerate the rate at which Gongos Research develops research-driven innovations for the marketing research industry. Formerly the director of this team, which he founded, Heist has been a practitioner and strategist with Gongos Research since 2003.

Group Think is a workplace comedy web series about two best friends Cynthia and Pilar, who have recently acquired a marketing research company by way of Cynthia’s unfortunate recent divorce. Their mission is to make Groupthink the most successful market research group in the San Fernando Valley area … without killing each other first.

The episodes run approximately 2 to 3 minutes in length and follow the women’s twin obsessions – the products they’ve been hired to research – and themselves.

The Kano model of customer satisfaction was developed by Japanese quality expert Dr. Noriaki Kano, describes the complexities of customer needs and their relationship to customer satisfaction.

Monthly Green Confidence Index bounces back from previous month as consumers show more interest in buying green products.

etabsE-Tabs, the report automation experts, who earlier this year expanded their global workforce across development, sales and marketing departments, now continue this growth in their training team.