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20/20 Research Announces March Webinar Schedule
Monday, 1 Mar, 2010 – 9:28 | One Comment
20/20 Research Announces March Webinar Schedule

20/20 Research, Inc., a worldwide leader in Online Qualitative Research software and support, today released the March 2010 schedule for its long-time, free webinar education program.

GREEN BUSINESS: REPUTATIONS AND REALITY
Tuesday, 16 Feb, 2010 – 15:34 | No Comment
GREEN BUSINESS: REPUTATIONS AND REALITY

If you care about the environment, it may show in the way you spend your money. Maybe you shop at an organic food store, rather than a conventional supermarket. You probably look at energy efficiency labels before buying a new laptop. And if you’re really serious, you may even be concentrating your nest egg into “green” investment funds.

E-Tabs branches into APAC
Tuesday, 2 Feb, 2010 – 6:53 | No Comment
E-Tabs branches into APAC

Etabs, the experts in report automation will be launching their New Zealand office in June this year. Expanding into the Asia Pacific region will allow E-Tabs to meet increasing industry demands for report automation and to better serve existing clients, by providing them with 24 hour support and service.

Marketing Research Lessons from the Recession
Friday, 29 Jan, 2010 – 8:11 | No Comment
Marketing Research Lessons from the Recession

Recession-challenged consumers are buying less, looking for deals, or switching to different brands, product categories, or stores. Some are even changing long-held attitudes toward consumption. Lower sales means lower marketing budgets, which means that companies have less money for marketing research.

Is Your Brand a Beacon or a Spotlight?
Tuesday, 12 Jan, 2010 – 8:05 | No Comment
Is Your Brand a Beacon or a Spotlight?

In the midst of every marketing meeting, there comes that point where the entire room leans forward in their seats. The tension heightens. There’s an almost palpable sense of voyeurism; everyone strains toward the reveal of that titillating morsel that represents insider access. And the question is asked: “So, what’s the consumer insight?” The strategist slowly rises and says, “We always knew that the consumers say this, but did you know that they really do this?” Yes, ladies and gentlemen, it’s shock and awe time.

MRB Welcomes You to 2010
Friday, 1 Jan, 2010 – 12:42 | No Comment
MRB Welcomes You to 2010

Welcome to the new decade! One things for sure… time doesn’t seem to slow down and year after year we look continually at the beginning of the year as new starting point… a place in time to renew yourself and perhaps your business. We wish you all the success in 2010.

The New Social Media Service is launched by Telerx
Friday, 18 Dec, 2009 – 7:00 | One Comment
The New Social Media Service is launched by Telerx

Are you wondering if your customers are active in social media? Are you interested in leveraging social media for customer feedback and relationship building but unsure where to start? Are you confused? Overwhelmed?

Market Research Bulletin Supplier Directory Changes
Tuesday, 15 Dec, 2009 – 7:59 | No Comment
Market Research Bulletin Supplier Directory Changes

We’ve made some format changes to the MRB Supplier Directory to better support our members for 2010.

Walmart Retooling Its Marketing Effort
Friday, 12 Jun, 2009 – 3:52 | No Comment
Walmart Retooling Its Marketing Effort

Besides its well-known campaign, Walmart has worked extensively to retool its marketing effort, Mr. Quinn said, noting a new customer-segmentation model in recent years, a step up in marketing analytics and building up the talent pool in the marketing department.

ConAgra links brands as it competes for space
Wednesday, 3 Jun, 2009 – 6:24 | 2 Comments
ConAgra links brands as it competes for space

The maker of Chef Boyardee, Hunt’s tomato sauce and ACT II popcorn is rebranding itself as it looks to tout its portfolio to investors and retailers as stores try to deal with frugal consumers by carrying only the best-performing brands.